Lucy Kellaway, Financial Times.
Britain’s industry once rose on the back of family firms like Trebor -
Many Trebor sweets are legendary. Refreshers. Extra Strong Mints. Black Jacks. Fruit Salad. Over time the Trebor family added other iconic names: Sharps Toffees, Clarnico Mint Creams, Topps Bubble Gum and Maynards Wine Gums.
This book brings back the world that made those sweets: the Trebor factories and sales vans, the darts teams and work outings – all the ecosystem of a thriving family business, from a time when managers could tend a firm rather than simply feed shareholders.
Today Trebor still leads UK mints, but only as a name owned by a global snack giant. The firm is long gone. So too are most of its products. The Trebor Story remembers not just a bold and caring business, but also the variety – and fun – once brought by sweets.
Copyright Muddler Books 2013
Nuala Calvi and Duncan Barrett, authors of The Sugar Girls.
Watch this lovely 1957 film